在我們國內供應硅膠發(fā)泡板廠(chǎng)家所生產(chǎn)的家具材料(包括櫥柜)所占市場(chǎng)份額還不到百分之十,這里當然有消費層次的問(wèn)題,但更主要是與我們的消費者對硅膠發(fā)泡板這種材料缺乏正確的認識有關(guān)。它使硅膠發(fā)泡板廠(chǎng)家的生產(chǎn)量受到了限制,從而不能形成規模,從以下三方面入手是企業(yè)打破困境必須要具備的能力。
In our domestic supply of silicone foam board manufacturers produced furniture materials (including cabinets) accounted for less than 10% of the market share, of course, there is a level of consumption problem, but more is mainly related to the lack of correct understanding of our consumers of silicone foam board this material. It makes the production capacity of silica gel foaming plate manufacturers is limited, so as to not form a scale. It is necessary for enterprises to have the ability to break the dilemma from the following three aspects.
1、銷(xiāo)售渠道
一般來(lái)說(shuō),大型的硅膠發(fā)泡板廠(chǎng)家都采取經(jīng)銷(xiāo)商的制度,這種方式銷(xiāo)售面廣泛,但是往往造成價(jià)格偏高,而中小廠(chǎng)家大都是采取廠(chǎng)家直銷(xiāo),這種方式是銷(xiāo)售渠道單一,價(jià)格稍低。不過(guò)經(jīng)銷(xiāo)商承擔著(zhù)售后服務(wù),經(jīng)銷(xiāo)商越多,售后也就越及時(shí),所以二者相輔相成。
1. Sales channels
In general, large silica gel foaming board manufacturers adopt the dealer system, this way of wide sales, but often cause the high price, and small and medium-sized manufacturers are mostly manufacturers direct sales, this way is a single sales channel, the price is slightly lower. However, dealers are responsible for after-sale service, and the more dealers, the more timely the after-sale service will be, so the two complement each other.
2、科研技術(shù)投入
技術(shù)日新月異,品牌硅膠發(fā)泡板廠(chǎng)家都設有單獨的技術(shù)開(kāi)發(fā)部,技術(shù)部承擔著(zhù)新設備的開(kāi)發(fā)和舊設備的完善。很多的中小型硅膠發(fā)泡板廠(chǎng)家就生產(chǎn)那么幾種產(chǎn)品,過(guò)于單一,往往硅膠發(fā)泡板廠(chǎng)家研發(fā)的新產(chǎn)品會(huì )帶來(lái)強大的市場(chǎng)效益。
2, scientific research and technology investment
Technology changes with each passing day, the brand silicone foaming board manufacturers have a separate technical development department, the technical department undertakes the development of new equipment and the improvement of old equipment. Many small and medium-sized silica gel foaming board manufacturers produce several products, too single, often the new products developed by silica gel foaming board manufacturers will bring strong market benefits.
3、售后服務(wù)
硅膠發(fā)泡板廠(chǎng)家運用的是大型設備,無(wú)論多好的設備,都會(huì )發(fā)生損壞的時(shí)候,這個(gè)時(shí)候就會(huì )需要公司派人維修。某些小廠(chǎng)由于維修人員有限,售后服務(wù)也影響著(zhù)廠(chǎng)家的形象。當然了質(zhì)量越差,維修率越高,相反也一樣,所以質(zhì)量和維修也相輔相成。
3. After-sales service
Silicone foam board manufacturers use large equipment, no matter how good the equipment, will occur when the damage, this time will need the company to send someone to repair. Some small factories because of limited maintenance personnel, after-sales service also affects the image of manufacturers. Of course, the worse the quality, the higher the maintenance rate, and vice versa, so quality and maintenance go hand in hand.
相信通過(guò)我們同行的共同努力,市場(chǎng)的成熟,硅膠發(fā)泡板廠(chǎng)家的產(chǎn)業(yè)在家具領(lǐng)域一定會(huì )上一個(gè)新臺階。
I believe that through the joint efforts of our peers, the maturity of the market, the industry of silicone foam board manufacturers will reach a new level in the field of furniture.